Player1 Events* today announces an exciting new partnership to further drive the Insomnia brand to new territories around the world.
Following on from the team’s hugely successful international event in Cairo last year, Insomnia is now coming to the Republic of Ireland this November as part of a multi-year agreement with Irish events company, Omega Events Ltd.
Sarah Whittaker, Head of Sales, Marketing and Content at GAME commented, “Insomnia UK has been instrumental in driving consumer engagement in gaming events for over 20 years and we are continuing to take the Insomnia brand to new territories. We can’t wait to head over to Ireland and bring all the elements of the event to an engaged Irish gaming community at Insomnia Dublin this November.”
Stuart Dempsey, Director of Omega Events Ltd., added “We are thrilled to be collaborating with Player1 Events and bringing such a unique gaming experience to Ireland. The huge international growth in gaming is obvious for all to see, so it’s exciting to bring the Insomnia Gaming Festival to Dublin for the first time.”
Established over 20 years ago, Insomnia now attracts more than 70,000 consumers for each UK event. The first International Insomnia event took place in Cairo in October 2018 and each International Insomnia event will mirror the UK’s proven formula covering all types of gaming from casual Battle Royale titles, to competitive esports events and popular zones such as Retro Gaming, Cosplay, Indie Zones and stage content.
These new partnerships are multi-year agreements that will see the events team at GAME work with other major event companies around the world to take the UK’s longest running gaming and esports event to new territories and new audiences.
Martyn Gibbs, CEO of Game Group commented “Video Games are now a truly global form of entertainment and it seems fitting that we can share our passion for Games on a global basis through the Insomnia Event series”
Tickets for Insomnia Gaming Festival Dublin will be available soon but you can pre-register via www.insomniagamingdublin.ie.
Omega Events Ltd. is a ground-breaking partnership involving the teams behind Dublin Comic Con, GamerFest and GXI. With over 20 years combined experience delivering some of the most memorable and innovative shows in Ireland, this unique partnership with Player1 Events will see a truly world class gaming festival coming to the RDS Dublin on the 9th & 10th of November 2019.